Photo: Citizenship Education Fund
Most of the big carmakers were recently asked a set of questions and then rated accordingly as part of an initiative of the Citizenship Education Fund (CEF). The study is called the Rainbow PUSH Automotive Project and is meant to provide consumers, investors and industry experts a snapshot of each manufacturer’s ability to build and sustain ethnic diversity as a driver of marketplace competitiveness.
Since you’re probably still wondering why you're reading this, we figured you may as well hear the explanation of one of the organization’s leaders first:
“People of color are nearly 40% of the population and purchase almost one of every three vehicles,” said Glenda Gill, executive director of the Rainbow PUSH Automotive Project. “Buying a new car, truck or SUV should prompt serious consideration on the impact that purchase will have on the neighborhood’s where we live. We have to ensure our freedom allies are also our economic allies.”
In other words, there is an organization that wants to see how much interest do auto manufacturers have when it comes to inclusion. The most visible indicators of commitment to diversity were considered, as the evaluation has been conducted in critical areas such as Employment, Philanthropy, Supplier Diversity, Minority Dealer Development, Marketing, and Advertising.
They want to make sure the trade is fair, and justice is applied in the business relationship between the “people of color” and automakers. According to Rev. Jesse L. Jackson, Sr., founder and president of the Coalition, “the only way to achieve a meaningful return on investment for the dollars we spend with auto companies is to measure our progress on honest trade, because what is measured is what matters.”
Ford takes most of the green dots, which means their business activity reflects best practices for ethnic diversity using the criteria mentioned above. At the other end stands Mercedes-Benz, who has most of the red dots. However, the score is not that relevant considering that, according to Automotive News, Mercedes-Benz has not even taken the survey.
Nevertheless, the results are quite unusual, and we figured you guys may want to know about it.
“People of color are nearly 40% of the population and purchase almost one of every three vehicles,” said Glenda Gill, executive director of the Rainbow PUSH Automotive Project. “Buying a new car, truck or SUV should prompt serious consideration on the impact that purchase will have on the neighborhood’s where we live. We have to ensure our freedom allies are also our economic allies.”
In other words, there is an organization that wants to see how much interest do auto manufacturers have when it comes to inclusion. The most visible indicators of commitment to diversity were considered, as the evaluation has been conducted in critical areas such as Employment, Philanthropy, Supplier Diversity, Minority Dealer Development, Marketing, and Advertising.
They want to make sure the trade is fair, and justice is applied in the business relationship between the “people of color” and automakers. According to Rev. Jesse L. Jackson, Sr., founder and president of the Coalition, “the only way to achieve a meaningful return on investment for the dollars we spend with auto companies is to measure our progress on honest trade, because what is measured is what matters.”
Ford takes most of the green dots, which means their business activity reflects best practices for ethnic diversity using the criteria mentioned above. At the other end stands Mercedes-Benz, who has most of the red dots. However, the score is not that relevant considering that, according to Automotive News, Mercedes-Benz has not even taken the survey.
Nevertheless, the results are quite unusual, and we figured you guys may want to know about it.
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