Photo: nanoFLOWCELL
By now, there shouldn't be a petrolhead who hasn't heard about electric vehicles, but that doesn't automatically mean all petrolheads love EVs. Moreover, it seems green cars might need a better PR representative as their image is not as powerful as initially thought.
When Toyota Prius hit the market for the first time, it triggered a wave of acquisitions among famous people and Hollywood superstars. But most of them bought the car because it was cool to own one, and everybody did that, not necessarily because they wanted to protect the environment.
According to the 2015 Continental Mobility Study, driving is and will remain influenced more by emotion than by reason. However, the study has one glitch that kind of compromises all the findings: it allows responses from those who have no experience with electric cars.
The study's conclusion goes on to state that "drivers mainly see electric cars as eco-friendly" and "only a few consider them sporty and fun to drive". Also, "many older drivers do not want an electric car, and younger drivers increasingly reject them".
“After several booming years, the pure electric car is currently facing image problems,” says José Avila, Continental Executive Board member and head of the Powertrain division.
Nevertheless, Avila thinks green cars have a chance of improving their image through hybrids, as they can create acceptance for electric cars and offer drivers the possibility of travelling a certain distance in all-electric mode.
From where we are standing, it looks like the study performed by Continental is slightly encouraging ICE (internal combustion engine) cars, but we'd also want to hear your opinion on this.
According to the 2015 Continental Mobility Study, driving is and will remain influenced more by emotion than by reason. However, the study has one glitch that kind of compromises all the findings: it allows responses from those who have no experience with electric cars.
The study's conclusion goes on to state that "drivers mainly see electric cars as eco-friendly" and "only a few consider them sporty and fun to drive". Also, "many older drivers do not want an electric car, and younger drivers increasingly reject them".
“After several booming years, the pure electric car is currently facing image problems,” says José Avila, Continental Executive Board member and head of the Powertrain division.
Nevertheless, Avila thinks green cars have a chance of improving their image through hybrids, as they can create acceptance for electric cars and offer drivers the possibility of travelling a certain distance in all-electric mode.
From where we are standing, it looks like the study performed by Continental is slightly encouraging ICE (internal combustion engine) cars, but we'd also want to hear your opinion on this.
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