Ducati Opens Lifestyle Shop at Fiumicino Airport, Rome

Ducati fans who happen to be passing through Rome might want to check out the Italian brand’s latest shop, which was just inaugurated at at Terminal 3 of Fiumicino airport. As an addition to the existing shop at Bologna airport, the new opening marks the beginning of a partnership between Ducati and airport retail specialist Meridian Duty Free.

The company also sees it as the “pilot project” for a new retail program that both companies aim to extend to other European and non-European airports.

The lifestyle shop will come as an outlet for products from the Ducati apparel collection and also those of numerous partners, such as Oakley and Puma, whose brands are already associated with the Italian motorcycle manufacturer.

Also, in celebration of the shop’s opening, Ducati fans were treated to an appearance of Valentino Rossi’s Desmosedici GP11 MotoGP bike, which naturally managed to attract many visitors.

“The decision to open an airport retail format stems from the growing interest in the Ducati brand and the entire product range associated with it,” said Lucio Attina, Director of Ducati Apparel & Brand Development.

“For years, Ducati has been a committed global ambassador of the “made in Italy” concept of premium quality and so the decision to open this first shop in Italy’s capital was inevitable. We feel sure this opening will be followed by many others, enabling us to offer the fast-growing community of Ducati fans and enthusiasts the chance to purchase apparel and other products. To ensure our customers enjoy a unique experience we’ve put our trust in a truly professional travel retail specialist, Meridian Duty Free,” added Attina.