Dodge to Promote Fast and Furious: Fast Five
The partnership will be comprised of several elements, which include new 30- and 60-second ads that will be revealing the tagline “Car Chases Make Movies Better.” Also, Making its debut at the Martinsville Speedway on Sunday, April 3, will be the No. 7 Fast Five Dodge Charger R/T driven by NASCAR Sprint Cup Series driver, Robby Gordon.
Fans may also sport new Fast Five gear that is available at www.Dodge.com/Life online store including T-shirts, baseball caps and messenger bags in various sizes.
And we’ve saved the best for last: beginning Tuesday, April 5, Dodge fans will have an opportunity to win one of five custom Fast Five 2011 Dodge Charger R/T models by entering the Fast Five Sweepstakes, which runs through Sunday, April 30.
“As Dodge cars are the ones driven by our hero, Dom Toretto, Dodge has been a part of The Fast and the Furious franchise from the beginning,” said Universal Partnerships and Licensing President Stephanie Sperber. “We’re happy that Dodge has leveraged this organic integration to become the largest promotional partner the film franchise has ever seen. It is a natural fit between one of the great American car companies and the latest chapter in the best driving/action film series of all time.”