Dodge Getting Axed by 2016?
According to Ward’s Auto, quoting industry sources, the Dodge lineup will be thinned even more after the Avenger ends production early next year. “At least two products” are already scheduled to “migrate to the Chrysler brand or be discontinued”, while the Dart and the Journey are likely to get Chrysler or Fiat-badged replacements, the report adds.
That would leave Dodge with only three vehicles, the Durango, the Challenger and the Charger unless brand-new models are being introduced. Furthermore, other rumors suggest that the next-gen Challenger, which could arrive in 2015, could follow the Viper and move over at SRT as a revival of the Barracuda moniker.
Further complicating the whole matter, the Durango is already sharing its platform with Jeep’s Grand Cherokee, while the Charger might very well be replaced by the new Chrysler 300. Whatever the case, Dodge’s fate is said to be decided by 2016.
The last Chrysler-owned marque to be discontinued was Plymouth, with its models withdrawn from the market or simply rebranded in 2001. Plymouth was introduced in 1928 as an entry-level competitor to Ford and Chevrolet.
Story via WardsAuto via AutoGuide