Dodge Dart Goes Hip with New Commercial Starring Pitbull [Video]
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That’s exactly what Chrysler did for the Dodge Dart, the compact that gained new ads that targets “multicultural millennial” and stars “global music sensation” Pitbull. Named “How to Change Cars Forever” and “How to Break Through and Succeed”, the new commercials feature Pitbull’s “Drop 2 the Bottom” song and reflect the company’s new focus on multicultural population segments.
“Like the original, the new multicultural ‘How to Change Cars Forever’ spot uses the same dose of fun, creative license and Dodge brand humor to capture the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Pitbull is a great fit for the Dodge Dart as both are hip, innovative, and relevant to millennials, yet also have cross-over appeal.”
The “How to Change Cars Forever” ad debuted in June, while the new “How to Break Through and Succeed” commercial is currently airing in Spanish and will launch in English later this week.
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