Photo: Hyundai
It seems the sun has not set on Korean automakers in the US, as Hyundai, the biggest of the two, has announced record US sales for the month of November, despite taking a marketing sever blow.
The strength of its product lineup and the arrival of the all-new Santa Fe resulted in record sales of 53,487 vehicles in November, an 8% total sales increase compared with the same record-setting period a year ago. Sales are also up 8% for the first eleven months of the year.
Demand for the Elantra was up by 28% in November, bolstered by the new coupe and hatchback models, while the Sonata increased deliveries by 13%. However, popular models like the Veloster or Genesis were slightly down.
But, it seems that even though they don’t actually do 40 mph, people still want Hyundais these days!
“The Black Friday sales period once again provided a strong boost for Hyundai in the back half of the month and helped break our all-time November sales record,” said Dave Zuchowski, executive vice president of sales. “We were also very encouraged by the strong sales recovery experienced in those northeastern regions that were ravaged by Super Storm Sandy and expect continued momentum there for the balance of the year.”
“We’re encouraged that the 10 percent month-over-month lift firms like Compete have seen in our shopper counts has translated to our best-ever November retail sales and total sales,” said John Krafcik, president and CEO, Hyundai Motor America. “With increased Elantra availability, thanks to the recently added third shift in our Alabama plant, and demand high for everything in our lineup from Accent to Equus, we’re looking forward to breaking our all-time annual sales record early in December.”
Demand for the Elantra was up by 28% in November, bolstered by the new coupe and hatchback models, while the Sonata increased deliveries by 13%. However, popular models like the Veloster or Genesis were slightly down.
But, it seems that even though they don’t actually do 40 mph, people still want Hyundais these days!
“The Black Friday sales period once again provided a strong boost for Hyundai in the back half of the month and helped break our all-time November sales record,” said Dave Zuchowski, executive vice president of sales. “We were also very encouraged by the strong sales recovery experienced in those northeastern regions that were ravaged by Super Storm Sandy and expect continued momentum there for the balance of the year.”
“We’re encouraged that the 10 percent month-over-month lift firms like Compete have seen in our shopper counts has translated to our best-ever November retail sales and total sales,” said John Krafcik, president and CEO, Hyundai Motor America. “With increased Elantra availability, thanks to the recently added third shift in our Alabama plant, and demand high for everything in our lineup from Accent to Equus, we’re looking forward to breaking our all-time annual sales record early in December.”
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