Design of Next Volkswagen Phaeton to Inspire Future Design Language
According to autoexpress.co.uk, that is all about to change, with the launch of their all-new Phaeton, which is set to make its debut in 2015. It will set the trend for the future styling of all their post-Phaeton cars. Klaus Bischoff, VW design boss, stated: “Using a bottom-up design strategy didn’t work [. . .] Flagship models like the Phaeton should act as halo products and influence the way the other cars in the range look, rather than the other way round.”
He also admitted that all the cars in their current range are much too similar, and while they may show the brand identity, we say they lack per-model individuality, as well. Furthermore, VW’s SUVs, saloons, people carriers and hatchbacks will get different specific styling, to better define their image.