Cute New Ad Shows There's a Volkswagen for Every Dog [Video]
There's a Volkswagen for everybody, and that includes the dogs – that's the idea. In fact you don't even need to have an idea because all things goofy and fluffy do well on Youtube.
From the St. Bernard in the Touareg to the husky in the Golf GTI, Volkswagen matches every one of its models with a particular breed of dog. They've even launched a microsite which you'll want to check out.
The multi-media campaign broke on 19 October during The X Factor with teaser ads, followed by a 60 second spot. The integrated activity also includes print, online, outdoor including digital outdoor, cinema, and social media using the hashtag #woofwagen.
The ad was created by adam&eveDDB for Britain: