Cruiser Loading Fails Bitterly [Video]
The bike was really nice and did not deserve such a treatment. But again, if you feel like you just don't have enough skills to to a certain thing, why try harder especially when the odds are clearly against you? This guy's reputation would have not be at all dented whether he asked a more experienced rider to help him. Even more, they could have shared a cold beer looking at the unblemished motorcycle secured in the back of the truck.
Or he could have asked the guys already enjoying their beers to help him balance the machine right up the ramp, much to the same happy result involving cold beer and an unscathed motorcycle. Now, his choice is definitely going to cost him a lot since the bike was heavy and the fall was hard... and there surely is a lot of damage involved.
Maybe he'll think twice from now on when it comes to loading and unloading the bikes. And he could definitely learn how to ride the bike up a ramp: one could never tell when one of the friends with poor skills might ask for help...