Citroen DS3 Wins 2011 Fleet World Design Award
At this year’s Fleet World Honours, Citroen has won the Design Award with its DS3, its third important accolade in a week for DS3 after Diesel Car magazine crowned the model ‘Best Small Car’ and overall ‘Car of the Year’ for 2011. These new awards follow DS3’s earlier success as TopGearmagazine ‘Car of the Year’.
“The DS line is a genuinely transformational new sub-brand for Citroën, containing all the design elements and quirks that made the French carmaker so unique and distinctive, with a brilliant, modern, fresh twist. From the ‘Shark Fin’ B-pillar, the ‘floating’ roof and the LED strips down either side of the front bumper, through to the eye-catching interior and the vast array of personalisation options, DS3 leads the resurgence of Citroën and is set to become one of the French firm’s iconic cars,” explained Steve Moody, Fleet World Editor and Chairman of the judging panel.
“We are delighted with DS3’s success in the 2011 Fleet World Honours. The ‘Design of the Year’ award recognises DS3’s stand-out styling and vast array of personalisation options. DS3 appeals to the most demanding company car drivers with its unique combination of design flair, driving dynamics, comfort and the very latest Citroën technology including the recently launched e-HDI model offering emissions of just 95g placing it in the lowest 13% BIK band. We believe it’s a breath of fresh air in the premium small hatchback class. With over 10,000 sold in the UK, our customers - and now Fleet World - seem to agree,” Andy Wady, Citroën’s Fleet Director, who received to accolade on behalf of the company.