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Citroen DS3 Cabrio Commercial: Baby on a White Horse

A new star has just been born among Citroen's goddesses (DS short for deessse… goddess in French, but we don't have to tell you that). It's the DS3 Cabrio, and it's a bit like the C3 Pluriel, but without the stupid removable pillars, and much better looking.
DS3 Cabrio TV ad 4 photos
Photo: screenshot from Youtube
Citroen DS3 Cabrio TV AdCitroen DS3 Cabrio TV AdCitroen DS3 Cabrio TV Ad
The car made its official debut last year on home turf, at the Paris Mondial de L'Automobile. The first cars have begun being delivered, and a commercial was released to show just how unique the DS3 Cabrio really is.

If it were us behind this ad, we'd have filled the car with bikini-clad models, but that doesn't exactly resonate with the target audience, which should be 90% woman. Strangely enough, Citroen put a man behind the wheel in the ad, one who feels like a little kid riding on a magical white horse.

Its a 100% original, 100% strange idea. You'd never see this sort of stuff in an Audi commercial, which is just the way the French want it.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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