Citroen and Eiffel Tower Share Anniversary Display
Back in 1925, a total of 250,000 light bulbs and 600 kilometres of electric flex were used to make the 30 metre high letters. The illuminations were so bright that Charles Lindbergh used the tower as guidance when landing after his solo flight across the Atlantic.
Every night for three months beginning October 22, a special 12-minute light show will take place on the Eiffel Tower, one minute for each decade of the ‘Iron Lady’’s existence in Paris.
To mark the first of these displays, Citroen will be streaming live footage of the event on October 22, from webcams mounted in 10 new Citroen C3’s, which will be positioned at key vantage points around the tower itself.
The footage will be broadcast here, and the webcam pictures will be displayed in vertical 9:16 format, which is a revolution for internet video.
Moreover, the pictures will be made through the new C3’s ‘Zenith’ windscreen, “a huge glass screen that soars above the heads of front occupants offering unprecedented levels of visibility.” In addition, visitors to the site will be able to change viewpoints to take in the display from all angles.