Chrysler Yet to Decide What Badge their Next Minivan Will Bear
However, now the Fiat boss has changed his mind, and says that the minivan will, in fact, be Dodge-branded. Whichever they choose, the other brand will gain a highly-desirable crossover. Currently, Chrysler’s head of design, Ralph Gilles has four different minivan projects already drawn up, yet not all of them will make it into production.
Gilles said: “We know not all of them will see the light of day, but we spend a lot of time studying scenarios, trying out designs that could work in each scenario so we’re ready whichever way it goes [ . . . ] Luckily the designs, even though they look completely different, they are very transferable.”
Whatever they choose to do, the bottom line is that one brand will get a minivan, while the other will get a roomy crossover, to cover a wider span of the market. Both vehicles will probably share some components, and, why not, one could even be a ‘crossover-ized’ version of the other, with a different badge and minor styling tweaks.