Chrysler to Kill Dodge Viper, Jeep Wrangler
Unfortunately, it may seem like the popular Dodge Viper is one of the models likely to bite the dust as soon as next year. Furthermore, Jeep Wrangler might have the same fate but details are still sketchy at this point despite several statements indicating that Chrysler is indeed considering killing the two models.
For example, Chrysler's bankruptcy filing documents revealed the OldCo assets will include "eight manufacturing facilities, and related machinery and equipment, with a book value of $2.3 billion," the aforementioned source wrote citing Robert Manzo. the executive director of Capstone Advisory Group LLC, a financial advisory services firm.
Furthermore, contacted by edmunds.com over the killing of the two brands, Chrysler spokesman Todd Goyer avoided providing specific details regarding the matter but hinted that the American manufacturer is indeed considering discontinuing Viper.
"As previously indicated, Chrysler LLC is evaluating strategic alternatives for the Viper business including the potential sale of the Viper nameplate, Conner Avenue Assembly Plant, and/or associated tooling and resources. During this process Chrysler has been approached by a number of parties interested in purchasing the business.
"Chrysler continues to evaluate these proposals in an effort to maximize the value of the Viper business. No timeline has been established in connection with this process, and Chrysler will not comment on the nature of ongoing discussions or negotiations or confirm the identity of any of the interested parties."