Chrysler Might Drop Dodge Avenger to Focus on Chrysler 200
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According to Automotive News, Chrysler could axe the Avenger within the next two year in order to focus its funds toward the next 200, that outsells it. In 2011, some 64,000 Avengers were delivered, compared to 87,000 Chrysler 200s, but both are far off the pace set by the Chevy Malibu or Ford Fusion.
"Chrysler Group will likely consolidate around one midsize car in the future," Reid Bigland, head of the Dodge brand, said in a Monday interview at the Detroit auto show. "If we have two cars that are very similar, it does split dealer focus, consolidating around one very competitive entry certainly has its advantages."
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