Photo: Dodge
With a sales increase of 26 percent in 2011, you could say the the Dodge Avenger performed well last year. In fact there isn’t much that Chrysler can’t say it’s proud of, but the Chrysler Group might have a different take on the market and what consumers want going forward.
According to Automotive News, Chrysler could axe the Avenger within the next two year in order to focus its funds toward the next 200, that outsells it. In 2011, some 64,000 Avengers were delivered, compared to 87,000 Chrysler 200s, but both are far off the pace set by the Chevy Malibu or Ford Fusion.
"Chrysler Group will likely consolidate around one midsize car in the future," Reid Bigland, head of the Dodge brand, said in a Monday interview at the Detroit auto show. "If we have two cars that are very similar, it does split dealer focus, consolidating around one very competitive entry certainly has its advantages."
"Chrysler Group will likely consolidate around one midsize car in the future," Reid Bigland, head of the Dodge brand, said in a Monday interview at the Detroit auto show. "If we have two cars that are very similar, it does split dealer focus, consolidating around one very competitive entry certainly has its advantages."
Google News