Chrysler Lures Dealers with Extra Cash
But more importantly, Chrysler officials are almost begging for Government support, asking dealerships to contact Congress members and urge them to allocate new funds for US-based carmakers. Last week, Chrysler launched a public video asking US citizens and company's employees to get in touch with their lawmakers and demand them to approve the loan.
Jim Press, Chrysler's co-president, admitted that this recently-started dealership program is basically one of their latest ways for fighting against the global economic crisis, asking dealership to ignore reports regarding Chrysler's future and to focus on re-attracting the buyers.
"What we're doing is fighting for survival. We recognize it's a hand-to-hand combat situation where we're digging for every sale,” Press was quoted as saying by Autonews.
Chrysler's authorized dealerships are now divided into two parts, agreeing or declining the US automaker proposal. Basically, dealers are afraid that buying even more Chrysler models could prove to be the worst investment they made, with tens of unsold units still in their lots.
"Nothing they said makes me want to buy more cars," a dealership official told Autonews. "If a company goes bankrupt, there's some doubt about their ability to be a going concern. These vehicles lose their value,” another representative added.