Chrysler Debuts “Thank You America” Digital Ad
“On behalf of the 1 million people who depend on Chrysler LLC, Chairman Bob Nardelli says ‘Thank You America” for investing in the Company with a loan of $4 billion to help bridge the current financial crisis. The print ad breaks Dec. 22, a few days after Chrysler LLC received news that the U.S. Treasury will provide initial funding to the Company from the Troubled Assets Relief Program (TARP) as a loan,” Chrysler said in a statement released to the press.
According to Gawker, the American carmaker spent approximately $100,000 of the whole loan in order to display the advert on USA Today and, in addition, the ad is said to run on websites starting December 23, which raises the overall costs of the campaign.
Here's the complete text of the digital advertisement published in Wall Street Journal and USA Today on December 22:
Thank you for investing in Chrysler - America's Car Company.
Chrysler is committed to:
* Providing cars and trucks you want to buy, enjoy driving, and will want to buy again.
* Delivering products with the best quality and value in our Company's history.
* Improving fuel economy to support Americas energy security and environmental sustainability.
The United States is home to 74% of our employees and over 3,300 dealers in communities across this country. Of every dollar we spend, 78% is spent here at home. On behalf of the 1 million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler, and America.
Chairman and CEO, Chrysler LLC