Chrysler Adopting ‘EcoDiesel’ Brand Name?
Sadly, we say that adding ‘Eco’ in front of a word has become sort of a cliché in recent years, and while it may fool some people on the American market (if Chrysler chooses to sell diesel cars there at all), it will not fool too many diesel-savy Europeans, who will still prefer, CDI, TDI, dCI, HDI, i-CTDI or TDCI, and most Chrysler buyers on the Old Continent will know that the 241 hp / 550 Nm (406 lb-ft) 3.0-liter diesel engine, which will be fitted to most larger offerings of the brand, is made for Fiat by VM Motori in Italy, then shipped to America.
Each and every manufacturer needs its very own brand name for their diesel technology, to let people know that they are a unique manufacturer which makes its own great diesel engines. The turbodiesel engine, despite being first successfully used by the French, is now synonymous with VW’s TDI - a brand name which was simple and widespread enough to catch on, and stick.
Story via motorauthority.com