The first Chinese cars are set to arrive in American showrooms as early as 2015, the senior vice president of China-based automaker BYD said last week, Bloomberg reports.
According to Stella Li, who is in charge of the company’s US operations, BYD plans to bring four models to the United Stated in late 2015, about five years later than initially planned.
“Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage,” said Li. “BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation.”
Already selling electric buses to fleet operators in the US, BYD is the third Chinese automaker aiming to enter the North American market by 2016. The other two are Geely, who wants to export vehicles co-developed with Volvo, and Great Wall, China’s largest SUV manufacturer.
Story via Bloomberg
“Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage,” said Li. “BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation.”
Already selling electric buses to fleet operators in the US, BYD is the third Chinese automaker aiming to enter the North American market by 2016. The other two are Geely, who wants to export vehicles co-developed with Volvo, and Great Wall, China’s largest SUV manufacturer.
Story via Bloomberg