China is Now Jaguar-Land Rover’s Primary Market!
The boss of their Chinese operations, Bob Grace said: “Two years ago when I came here, our business in China was not in the top five. Look at any business metric - China is (now) Number 1. Quite honestly, it has only just started, so there is still a lot of adventure up ahead." With 60,000 units delivered in the PRC, from January to October, things have really taken off for the Brits - the number represents a 90% growth over last year’s figures for the same time frame (in 2010, they sold 26,000 units, while in 2011, they managed to sell 42,000 units in total).
Grace went on to say that the growth will continue, as the luxury car market in China will maintain its strong growth well into next year, and quite possibly doubling the predicted 6% to 10% figure originally brought forth by analysts. Also, with the expansion into the southern part of the country, the only way to go is up - the region currently accounts for just 14% of all sales, and the number is expected to grow ‘quite significantly’ in the coming months.
Story via just-auto.com