Chevrolet’s Iconic Bowtie Celebrates 100th Anniversary
100 years have passed since the first Chevy was revealed with a bowtie centered at the front, and the Detroit-based company want to celebrate the event with 25 new vehicles launches “helping the symbol find new roads around the world despite an origin that is still a bit of a mystery.”
The automaker says that 215 million cars have received the iconic bowtie since 1913, and that about 60 million of those vehicles are still on the road. However, the bowtie’s origins are still uncertain, with stories around it ranging from Durant being inspired by the wallpaper design in a Parisian hotel to a newspaper advertisement he saw while vacationing in Hot Springs.
“The Chevrolet bowtie is recognized around the world and has become synonymous with American ingenuity,” said Chevrolet’s chief marketing officer, Tim Mahoney. “Whether you’re pulling thousands of pounds through rocky terrain in a Silverado pickup or commuting in a Spark EV, Chevrolet’s bowtie will always be at the very front of your travels.”