As part of the “Let’s Do This” multi-phased advertising campaign, which begins digitally in mid-October emphasizing attention-grabbing Sonic adventures and a “Let’s Do This” online social game as well as on a mobile app, the 2012 hatch was dropped out of a perfectly good airplane.
Yes folks, this is yet another way in which the automaker hopes to generate interest amongst younger buyers.
“We believe Sonic will attract youthful customers who are eager to have new experiences, such as tasting foods from five different countries in five days or simply giving blood, but in a vampire costume,” said Kevin Mayer, director of Chevrolet advertising and sales promotion. “This campaign will help our customers celebrate some of the experiences that make life interesting.”
We still don’t have any video footage of what happens with the car when it’s in ‘flight’ but it should be available by the end of the month.
“We believe Sonic will attract youthful customers who are eager to have new experiences, such as tasting foods from five different countries in five days or simply giving blood, but in a vampire costume,” said Kevin Mayer, director of Chevrolet advertising and sales promotion. “This campaign will help our customers celebrate some of the experiences that make life interesting.”
We still don’t have any video footage of what happens with the car when it’s in ‘flight’ but it should be available by the end of the month.