Chevrolet Dealers in California: Disneyland Customer Training
According to LA Times, the dealers will be trained on how to handle customers and use a new approach, with Disney's model being used as inspiration.
"Disney has created a culture where they talk about how they are always on stage with their customer. Sometimes we take the customer for granted," says Chevy's VP for sales and service, Alan Batey.
Dealers will be invited to use moves such as washing a car when this has service work performed on it and placing a bottle of water inside for when the customer takes delivery of the vehicle.
And this is only a part of the story, as Chevy is also planning to upgrade showrooms and introduce more fuel efficient vehicles, such as the Chevy Volt. GM will spend between $60 million and $100 million during the following year on dealers who take the pledge to remain loyal to the brand for the next decade.
The company's ultimate goal is to move past the image of a carmaker that sells gas-guzzlers that are poorly made, one that has haunted it in California for quite a while.