Camaro Wins Sales Race in February
6,482 Camaros were sold last month in the U.S., a figure that can be translated into a 21 percent increase as compared to the previous month and, more important for the guys at Chevy’s marketing department, marks the ninth consecutive month in which the Camaro left cars like the Ford Mustang, the Dodge Challenger and the Nissan 370Z in its sales’ dust.
Since it was launched at the beginning of 2009, the Camaro has found 75,000 owners and Chevy says that the winter months were not a problem for the muscle car.
“Traditionally, we expect to see a dip in sales for rear-wheel-drive performance cars over the winter,” says John Fitzpatrick, Chevrolet Performance Cars marketing manager. “But, demand for Camaro shows no sign of slowing down, particularly in the Sun Belt.”
The Camaro is most desired in Texas, California and Florida, as these states account for 25 of the car’s sales. The Camaro is also a customer hook for GM - half of the vehicle’s buyers who traded-in a vehicle at the time of the acquisition offered a non-GM vehicle.
“We’re beginning to see owners of performance cars like Mustang and 350Z trading in their cars in to get behind the wheel of a Camaro,” says Fitzpatrick. “To me, that’s an incredible testament of the appeal, and performance, of Camaro.”
GM has increased the Oshawa production site’s working schedule to meet the demand for the Camaro - the factory has been running Saturday overtime since June 2009. GM announced last month that it plans to bring the Camaro to the European market, for the first time in the car's history.