Photo: Cadillac
Until April 30, Cadillac dealers will be offering $100 prepaid Visa gift card to those who simply take a 30-minute test drive with one of the automaker's models. Sounds great, but there's a catch…
For a couple of months now, General Motors has taken a hard blow with the defective ignition switch recall fiasco, and is currently facing a disastrous popularity loss in the U.S. that also shows in the Detroit giant's sales.
The most affected GM brand is Cadillac, with March deliveries down 6.3 percent and fleet sales down by a whopping 50 percent due to a rental agreement went sour. Caddy hopes that its Spring Event national promotion will lure more buyers to showrooms, some of which are expected to give in to the urge of buying a brand new ride. Bad presumption, Cadillac…
Don't know about what Caddy's marketing department was thinking, but most people will come to the showrooms, take a spin, mimic interest in buying an all-new car and then leave with a few brochures and, you've guessed it, the $100 gift card. Cadillac says the gift cards expire after six months and the offer runs until April 30.
Those few customers that have the financial possibility and decide to buy a new car will be offered $1,500 off the vehicle's retail price plus a host of other incentives, depending on the car.
However, some conditions apply: you must be at least 21 years of age, have a valid driver's license and proof of insurance, but also own a 2004 or newer non-GM vehicle.
The most affected GM brand is Cadillac, with March deliveries down 6.3 percent and fleet sales down by a whopping 50 percent due to a rental agreement went sour. Caddy hopes that its Spring Event national promotion will lure more buyers to showrooms, some of which are expected to give in to the urge of buying a brand new ride. Bad presumption, Cadillac…
Don't know about what Caddy's marketing department was thinking, but most people will come to the showrooms, take a spin, mimic interest in buying an all-new car and then leave with a few brochures and, you've guessed it, the $100 gift card. Cadillac says the gift cards expire after six months and the offer runs until April 30.
Those few customers that have the financial possibility and decide to buy a new car will be offered $1,500 off the vehicle's retail price plus a host of other incentives, depending on the car.
However, some conditions apply: you must be at least 21 years of age, have a valid driver's license and proof of insurance, but also own a 2004 or newer non-GM vehicle.
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