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Cadillac ELR Sales Disappoint: 52 Sold in May

If you think that the Cadillac ELR is just a Chevrolet Volt in drags at double the price, you're absolutely right! The $75,995 luxury plug-in hybrid is such a commercial flop that Caddy managed to move just 52 units in May.
2014 Cadillac ELR 1 photo
Photo: Cadillac
According to General Motors data, a mere 293 units have been sold by Stateside dealers throughout 2014. That means the Cadillac ELR moves circa 60 units per month on average, which is not that rosy of a situation.

Even though dealers were bribed motivated by a $5,000 incentive from GM to market the slow selling 2014 Cadillac ELR between May 1st and June 2nd, that "Demonstrator Allowance Program" failed to bring any motivating results. It's easy to understand why if you put the Chevy Volt and its upmarket brother side by side. $34k vs. $75k is quite the gap for near identical vehicles.

Do you really need wood and carbon fiber trim in the cabin? A button to open the door from the inside? A special theme song when you put the ignition on? Come on, it was never gonna happen. The two-door eco-friendly coupe was a commercial disaster from the very beginning, since deliveries started in December 2013 to be more precise.

Heck, $75k is slightly more than the entry-level Tesla Model S. Pardon our frankness, but Elon Musk's creation is a far better overall package than the Cadillac ELR. Considering the sluggish selling rate, General Motors in-house estimates hint that the current ELR inventory will be sold at least two years from now on.
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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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