Photo: Bugatti
The acquisition process of a Bugatti Chiron is unlike any other, and the French brand prides itself with this unique feature.
Bugatti recently opened its first dedicated showroom in London, and the Brits at the Top Gear magazine were curious to know what steps does a potential owner undertake before getting a new Chiron.
As it turns out, Bugatti representatives are more than happy to talk about the brand and its history. If previous models were discussed in particular, as a machine in itself, the new Chiron is being showcased after Bugatti personnel talks about the roots and spirit of the brand with a potential customer.
Unlike Ferrari (and Ford, with the GT), which have a screening process to buy its limited-edition models, Bugatti does not require any recommendations for potential customers. However, half of those that signed up for a Chiron were already Bugatti customers, so this article refers to people new to the brand.
According to Anita Krizsan, Bugatti Brand Director at the new H.R. Owen base in London’s posh Mayfair, potential customers are not asked if they can afford the new car.
Furthermore, just about any person that walks into the showroom can have a look at the Chiron, touch the vehicle, and feel its shape and physique.
Prospective buyers can also be invited on a complimentary trip to Molsheim, France, which is where every Bugatti is made. The representatives will provide a tour of the factory and its surroundings, as well as test drives with previous models. Depending on how things go, a customer may even get to spend hours on their tour and at the wheel of some Bugatti models.
If the prospective buyer is not convinced, Bugatti has commissioned an airstrip nearby, which can be used for test driving the Chiron without fear of a speeding ticket. Upon inquiry, the Brits at Top Gear have discovered that no accidents have occurred on customer test drives in the venue.
Evidently, you cannot go inside the Bugatti dealership in London and request a free trip to Molsheim for the test drive of your life, as trained sales persons will be able to spot someone that cannot afford the car.
Must customers are collectors, and also own boats and planes, so a person with that kind of wealth is easily distinguished without a credit score verification.
If your finances are sturdier than Lehman Brothers used to be, Bugatti expects a downpayment of 200,000 pounds. Another unspecified payment is required exactly nine months before production begins, while the rest of the price can be paid anytime before delivery.
Unlike most car companies, Bugatti values its relationship with its customers, so after sale services are of utmost importance. At least one representative will be on call for the Chiron client at any time, and almost any kind of repair or scheduled maintenance can be arranged hassle-free for the customer.
Bugatti thinks this strategy is essential to its success, not just the specifications of its cars, Top Gear reports.
As it turns out, Bugatti representatives are more than happy to talk about the brand and its history. If previous models were discussed in particular, as a machine in itself, the new Chiron is being showcased after Bugatti personnel talks about the roots and spirit of the brand with a potential customer.
Unlike Ferrari (and Ford, with the GT), which have a screening process to buy its limited-edition models, Bugatti does not require any recommendations for potential customers. However, half of those that signed up for a Chiron were already Bugatti customers, so this article refers to people new to the brand.
According to Anita Krizsan, Bugatti Brand Director at the new H.R. Owen base in London’s posh Mayfair, potential customers are not asked if they can afford the new car.
Furthermore, just about any person that walks into the showroom can have a look at the Chiron, touch the vehicle, and feel its shape and physique.
Prospective buyers can also be invited on a complimentary trip to Molsheim, France, which is where every Bugatti is made. The representatives will provide a tour of the factory and its surroundings, as well as test drives with previous models. Depending on how things go, a customer may even get to spend hours on their tour and at the wheel of some Bugatti models.
If the prospective buyer is not convinced, Bugatti has commissioned an airstrip nearby, which can be used for test driving the Chiron without fear of a speeding ticket. Upon inquiry, the Brits at Top Gear have discovered that no accidents have occurred on customer test drives in the venue.
Evidently, you cannot go inside the Bugatti dealership in London and request a free trip to Molsheim for the test drive of your life, as trained sales persons will be able to spot someone that cannot afford the car.
Must customers are collectors, and also own boats and planes, so a person with that kind of wealth is easily distinguished without a credit score verification.
If your finances are sturdier than Lehman Brothers used to be, Bugatti expects a downpayment of 200,000 pounds. Another unspecified payment is required exactly nine months before production begins, while the rest of the price can be paid anytime before delivery.
Unlike most car companies, Bugatti values its relationship with its customers, so after sale services are of utmost importance. At least one representative will be on call for the Chiron client at any time, and almost any kind of repair or scheduled maintenance can be arranged hassle-free for the customer.
Bugatti thinks this strategy is essential to its success, not just the specifications of its cars, Top Gear reports.
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