Photo: Brammo
Brammo announces their new guaranteed trade-in program for their electric bikes. While the guaranteed trade-in price is not exactly a new thing in the bike world this summer, we're happy to see Brammo pushing the pedal to the metal in this direction.
Following Indian Motorcycles' awesome warranty and aftersales program, Brammo's initiative is aimed at allowing the customers to keep up with the latest technology in the e-bike market. Basically, Brammo will retain the full original MSRP for 12 months for every bike sold through the end of September 2013.
This means that customers getting a Brammo machine this fall, will receive a discount of the same value as they'll be trading it in within the next 12 months... for another newer, better, more technologically-advanced Brammo, of course.
With things in the e-bike industry changing a lot from one season to the next, Brammo understood that customers who already decided to spend the big bucks on such machinery will be looking forward to owning the latest stuff.
This trade-in program offers a zero-risk and minimal cost upgrade option for customers, a very nifty prospect, especially in case Brammo will show new cool machinery during the next 12 months.
This means that customers getting a Brammo machine this fall, will receive a discount of the same value as they'll be trading it in within the next 12 months... for another newer, better, more technologically-advanced Brammo, of course.
With things in the e-bike industry changing a lot from one season to the next, Brammo understood that customers who already decided to spend the big bucks on such machinery will be looking forward to owning the latest stuff.
This trade-in program offers a zero-risk and minimal cost upgrade option for customers, a very nifty prospect, especially in case Brammo will show new cool machinery during the next 12 months.
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