This is it. Goodbye BMW, it’s been a real pleasure having your rear diffs guiding me through the corners, but this is all I can stand. A front-wheel drive MPV is simply too much for me to take!
I understand that such developments keep those Bavarian motors working. I would’ve had no problems with the 2 Series Active Tourer if this was there to keep the business flourishing. Alas, the problem is your business has nothing left to offer for the aficionado in me.
I wasn’t bothered by Porsche making an SUV, because the Cayenne kept our beloved 911 alive. But what does the 2 Series support? The diluted 1, 3, 4, 5, 6 or 7 Series? Not even the M6 delivers the kicks it should. Seriously, you enter a bend at full blast in this coupe and you have a feeling of anxiety because you can never quite be fully convinced of how the transition will take place!
You push that M button and the miracle it’s supposed to make never arrives, as if you had forgotten to assign the right settings to it.
BMWs have ended up falling short of their “Ultimate Driving Machines” promise. Heck, you have a go in the new 4 Series, park the car and forget about the experience by the time you enter the house.
Sure, the sales figures bring hefty bonuses, but on the long term, failure is guaranteed. Let’s take the MPV for instance. First of all, why is it called a 2 Series? How is it OK to have an M235i and share your status with a people carrier?
I’ve placed myself in the shoes of somebody who’s in the market for a premium MPV and I don’t see one reason for which I’d go to the BMW. Let’s say you’re German and want one of these. Well, according to the sales data, Mercedes’ B-Class is the best-selling people carrier, thrashing both its premium and it’s non-premium competitors.
So let’s see what the BMW 2 Series Active Tourer brings new. After all, BMW has been watching Mercedes play this game for over one generation now. Hmm... at first glance the Bimmer lacks 20 liters of boot and, despite being more powerful, it delivers the exact same acceleration figure - I compared the fastest models available, the BMW 225i Active Tourer and the Mercedes-Benz B250.
What BMW needs is not more power, the next generation of EfficientDynamics technologies or some fresh spicy marketing campaign. No. BMW needs somebody like Herbert Quandt. This man saved BMW from being taken over be Daimler back in the late 50s and his vision was simple: expand into new segments. Nonetheless, he probably did it with a higher purpose than the birth of a front-wheel drive MPV. Especially not one that would help the company sell more of its new-age collection cars, mere collection of performance and efficiency numbers.
Oh and by the way, we just happened to receive an interesting news comment earlier this week. I’ll paste the text below - this comes from a guy who claims he’s called Steve and works as a mechanic.
“Sorry to tell you this as a mechanic that work on these cars every single day, the BMW is one of the most unreliable car you can get, ask any of my customers, I try not to get involve in they nightmares with these BMW, who aim I to tell them they are junk? After all they are making my pockets bigger, lol. Even though this car is new, it is lacking behind the C-class in almost every segment, and the 2015 is right around the corner, more bad news for Bmw and their cult, you have to be a fanboy to buy a BMW nowadays, Mercedes left them way behind when it comes to 2012 and on models, Audi and BMW are the only one left to fight for second place, Mercedes rank #5 and BMW rank #15 in quality for 2013 and Mercedes is the #1 selling luxury car right now, they outsold BMW by 30,000 cars and Audi by 176,289 cars, as the economy grow it will be bad news for BMW, who has not has anything special in the market since the E46 M3 and are losing their fanboys faster than Justin Bieber.”
I can easily pardon the man’sFrench English. He has a point.
I wasn’t bothered by Porsche making an SUV, because the Cayenne kept our beloved 911 alive. But what does the 2 Series support? The diluted 1, 3, 4, 5, 6 or 7 Series? Not even the M6 delivers the kicks it should. Seriously, you enter a bend at full blast in this coupe and you have a feeling of anxiety because you can never quite be fully convinced of how the transition will take place!
You push that M button and the miracle it’s supposed to make never arrives, as if you had forgotten to assign the right settings to it.
BMWs have ended up falling short of their “Ultimate Driving Machines” promise. Heck, you have a go in the new 4 Series, park the car and forget about the experience by the time you enter the house.
Sure, the sales figures bring hefty bonuses, but on the long term, failure is guaranteed. Let’s take the MPV for instance. First of all, why is it called a 2 Series? How is it OK to have an M235i and share your status with a people carrier?
I’ve placed myself in the shoes of somebody who’s in the market for a premium MPV and I don’t see one reason for which I’d go to the BMW. Let’s say you’re German and want one of these. Well, according to the sales data, Mercedes’ B-Class is the best-selling people carrier, thrashing both its premium and it’s non-premium competitors.
So let’s see what the BMW 2 Series Active Tourer brings new. After all, BMW has been watching Mercedes play this game for over one generation now. Hmm... at first glance the Bimmer lacks 20 liters of boot and, despite being more powerful, it delivers the exact same acceleration figure - I compared the fastest models available, the BMW 225i Active Tourer and the Mercedes-Benz B250.
What BMW needs is not more power, the next generation of EfficientDynamics technologies or some fresh spicy marketing campaign. No. BMW needs somebody like Herbert Quandt. This man saved BMW from being taken over be Daimler back in the late 50s and his vision was simple: expand into new segments. Nonetheless, he probably did it with a higher purpose than the birth of a front-wheel drive MPV. Especially not one that would help the company sell more of its new-age collection cars, mere collection of performance and efficiency numbers.
Oh and by the way, we just happened to receive an interesting news comment earlier this week. I’ll paste the text below - this comes from a guy who claims he’s called Steve and works as a mechanic.
“Sorry to tell you this as a mechanic that work on these cars every single day, the BMW is one of the most unreliable car you can get, ask any of my customers, I try not to get involve in they nightmares with these BMW, who aim I to tell them they are junk? After all they are making my pockets bigger, lol. Even though this car is new, it is lacking behind the C-class in almost every segment, and the 2015 is right around the corner, more bad news for Bmw and their cult, you have to be a fanboy to buy a BMW nowadays, Mercedes left them way behind when it comes to 2012 and on models, Audi and BMW are the only one left to fight for second place, Mercedes rank #5 and BMW rank #15 in quality for 2013 and Mercedes is the #1 selling luxury car right now, they outsold BMW by 30,000 cars and Audi by 176,289 cars, as the economy grow it will be bad news for BMW, who has not has anything special in the market since the E46 M3 and are losing their fanboys faster than Justin Bieber.”
I can easily pardon the man’s
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