BMW’s MINI Fresh Up Collection

As soon as the first signs of summer showed up, BMW announced its new MINI Fresh Up collection, designed specially for the warm season. Besides featuring a wide range of materials and accessories, the new collection comes with new graphics, sporty styles and logo basics.

Among the articles for men is the casual Arts & Letters Tee with round neckline and the “Life is more interesting with a few twists and turns” print on the front. The same statement is featured on the Ladies’ Highlight Dress, only this time crystals were used. The sporty sleeveless dress has a large stand-up collar and practical hem drawstring.

The Men’s Stripy Fashion Shirt and Ladies’ Stripy Fashion Blouse have a “Tattoo” print on the back to express rock star feeling. Both styles are cut to emphasize the contours of the body, and feature grey and white stripes and a classic collar.

The Ladies’ Hooded Tee, meanwhile, has a draped neckline and large hood. The stylized “Girls” silhouette on the front makes the pink T-shirt a real eye-catcher. The designers were clearly focused on women when they came up with this new collection, since men were pretty much left out the list. Only a few items were made for them, while women had their full attention.

The Ladies’ Convertible Bandana was designed for girls on the move to survive through the sunny season without messing up their hair. This headscarf can be worn on either side (simple white or powerful pink) to suit the outfit.

The MINI Eyewear collection also has three new additions. The Dublin and Vienna sunglasses, for example, provide an understated retro look. The footwear category was not forgotten, as it features the white unisex sports shoe The Other Tiger, created in cooperation with the Japanese experts at Onitsuka Tiger.

The complete collection can be found on the Internet at shop.bmwgroup.com or www.MINI.com/shop.
More images in the gallery below.