BMW’s 2012 Olympic Games Fleet Livery Revealed
As a partner to the event, BMW has already delivered 40 of these specially livered cars to the Olympic Park, where they will be used this summer. The range will eventually consist of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles. Amongst the first cars that have now arrived are the 520d EfficientDynamics and the 320d EfficientDynamics.
“BMW’s Olympic fleet needs to be varied to deal with the complex operational demands of the Games time effort. We were selected as a partner based on our ability to provide such a diverse fleet that could achieve the challenging emissions threshold as set by LOCOG. The Games fleet will include our class leading efficient diesels, hybrids, electric vehicles and even bicycles. We are extremely proud for our cars to be involved in the London 2012 Games and are excited about seeing them in full service this summer in these eye-catching designs,” explains Tim Abbott, Managing Director of BMW UK.
“The BMW fleet will become a familiar sight around our venues this summer and will help us perform a huge range of tasks to will help to ensure the smooth running of the Games. Taking delivery of the first vehicles is an exciting moment for us as we continue our preparation for the Olympic and Paralympic Games,” adds Paul Deighton, LOCOG’s CEO.
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