BMW Z4 to Win Women Over
Since most of the 200,000 units of the previous version sold in between 2004 and 2008 have entered men's garages, this time "the design of the new Z4 is not as masculine as it was before. It is more floating, and round," as Friedbert Holz, BMW spokesman told Autonews.
The new Z4 retains the classic shape of a roadster, with a long hood and short overhangs. The storage space for the Z4 has been increased compared to the previous version. The model comes with several engine configurations ranging between 150 kW (204 hp) and 225 kW (306 hp), each of them offering Dynamic Drive Control as standard and Adaptive M Suspension as optional.
The Z4 sDrive30i develops a maximum power of 255 horsepower and a maximum torque of 220 lb-ft, being able to accelerate from naught to 60 in 5.6 seconds. The sDrive35i uses two turbochargers which allow the car to reach 60 in just over 5 seconds, thanks to its 300 horsepower and 300 lb-ft of torque.
The new version of the Z4 will be available in Germany at a staring price of 35,900 euros ($48,650). The company will try to draw more women to its list of customers as they plan to sell more than we did with its predecessor," as Holz put it.
To reach that goal, BMW will try to "steal" some of the market share from competitors like Porsche Boxster, Audi TT or Mercedes Benz SLK.