BMW to Make First Payment in Special Finance Program
“We are sending a signal to car buyers that this is a great time to shop for a new vehicle. With its unique 4-year/50,000 mile free maintenance program and good fuel economy BMW has always had a good value story. And with these finance offers on top, there has never been a better time to get into a new BMW”, said Executive Vice President BMW of North America, Peter Miles.
The program started on February 4 and will end on March 2 for remaining 2008 models. As for 2009 models, the program ends on March 31.
The measure is part of a larger BMW offensive on a market that was severely hit by the economic crisis. It appears that the company is concentrating its efforts on both BMW badge cars as well as the Mini brand it owns.
Overall BMW’s sales in the US followed the local trend and went down in January. The manufacturer posted a global sales drop of 15 percent. The Mini brand reported a 15.4 percent drop, selling only 2,082 units in the first month of the year.