You'd think the key to selling more premium cars is to make it more premium, but it's actually not. Mercedes believes its range of FWD cars will be more popular even than the C-Class, and BMW is following in their footsteps with an even bigger lineup.
BMW's Sales and Marketing Chief, Ian Robertson, said there would be almost 20 new front-wheel drive cars based on the UKL platform. Since we had problems imagining anything more than half that number, our spy photographers came to the rescue.
This is the new BMW CAT, short for Compact Activity Tourer. Not to be confused with the 1-Series GT, this is a totally different vehicle but still based on the same platform. Think of it as a Golf Plus.
The new UKL models will also include the so-called FAST (Family Activity Sports Tourer, a car that will step in right below the X1), the JOY (a 2-door version of the 1 Series) and the MINI MAT (Multi Activity Transporter).
It's almost like BMW has decided to go into the "normal' car business. But of course anybody familiar with their sales premiums knows that's not going to happen.
This is the new BMW CAT, short for Compact Activity Tourer. Not to be confused with the 1-Series GT, this is a totally different vehicle but still based on the same platform. Think of it as a Golf Plus.
The new UKL models will also include the so-called FAST (Family Activity Sports Tourer, a car that will step in right below the X1), the JOY (a 2-door version of the 1 Series) and the MINI MAT (Multi Activity Transporter).
It's almost like BMW has decided to go into the "normal' car business. But of course anybody familiar with their sales premiums knows that's not going to happen.