BMW S 1000 RR Flash Projection Experiment [Video]
Produced by Serviceplan in Munich, towards the end of the ad, the BMW logo has been projected in a flash. No visible logo was displayed in the ad. Towards the end, Xaus asked the audience to close their eyes. Incredible enough, those that did saw the BMW logo.
The S 1000 R is powered by a 999 cc DOHC, inline-four screamer of an engine that revs to 14,000 rpm. Making 193 hp (starting 13,000 rpm), the 2010 BMW S1000RR has the most powerful 1000cc production engine currently on the market.
Suspension is handled via a pair of massive 46mm front forks. Dual front Brembo four-piston radial calipers grab 320mm rotors, while out back a single-piston Brembo caliper grabs a 220mm disc.
The bike costs $13,800 (under EUR10,000), which is good enough to compete with Japanese rivals like the Yamaha R1 and Honda CBR1000 RR.
A chart explaining the process has also been released and can be found in the adjacent image.