BMW Opens London 2012 Olympic Pavilion
So, in an attempt to get attention and further boost their image, BMW have opened a two-storey river-based Pavilion - the latest addition to the Olympic Park. It was conceived by a local architecture firm in such a way to feel modern and fresh, while also having enough room inside for the automaker to display their latest offerings, as well as some of their ‘green’ concepts.
“The role of the Pavilion is two-fold – to explain the support we’re providing as the Official Automotive Partner to the London 2012 Olympic and Paralympic Games, but also to provide a powerful visual symbol of our commitment to the highest standards of innovation in design and sustainability. We look forward to welcoming visitors and guests to the BMW Group Pavilion throughout the Games,” said Tim Abbott, Managing Director, BMW Group UK
❐ Check out the BMW Olympic Pavilion photo gallery