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BMW on Demand Car Rent Service Introduced

BMW is introducing a new car rental pilot project that allows customers to hire vehicles from the current BMW model range by the hour at BMW Welt Munich (Germany). Dubbed “BMW on Demand”, the project is scheduled to run over an initial period of twelve months and will be extended to other locations in Munich in a second phase.

BMW is offering customers their vehicle of choice for every occasion, allowing drivers to make a fresh decision each time they want to drive a BMW. The company explains that customers would probably like a 5 Series saloon for an important meeting, but would probably prefer a Z4 for a week-end trip.

The chosen BMW model can be booked in the color and with the equipment of choice. The German automaker has introduced a special staff at BMW Welt that offers assistance for rental vehicle customers. You can book a vehicle directly at the “BMW on Demand” counter in BMW Welt, using the BMW Welt website or by calling the service’s hotline at +49 89 3184-3430.

"The hourly hire fees vary depending on the model and the time of day. A 1 Series BMW, for example, costs €16[$22] an hour, or a 5 Series BMW €23[$32] an hour. At the daytime rate, between 9 a.m. and 6 p.m., a maximum of four hours will be charged, or a maximum of two hours at the nighttime rate between 6 p.m. and 9 a.m.. All the necessary insurance premiums, plus cleaning and servicing, are included. The hire charge as well as the fuel used is paid by credit card, and vehicles are collected from and returned to BMW Welt centrally," explained the press release.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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