Photo: BMW
BMW's motorcycle division is on an ascending trend in 2016 as well, as the figures for the first quarter of the year show a steady increase over the same period last year. BMW Motorrad sold 7.7 percent more motorcycles and maxi scooters in the first three months of 2016, and the prospects are looking good for the rest of the season, too.
No less than 33,788 BMW motorcycles and maxi scooters have been sold to final customers in the tracked period, 2,418 more than in Q1 of the previous year. Of these, almost half were sold in March alone. The 16,465 units delivered in March account for a 3.5% growth for the month over 2015's 15,912 bikes and maxi scooters.
The biggest growth was recorded in the European and Asian markets. Leading the charts on the Old Continent is Spain, with a whopping 39.2% increase in the number of bikes sold. Next come Great Britain, up 9.2%, and Italy, with a 6.4% increase. In Asia, China is spearheading BMW's growth, with the 853 units sold amounting to a massive 74.4% growth.
Like in the previous years and quarters, Germany retains its place as the biggest single national market. In Q1 2016, BMW sold 5,668 units in Germany, making up for a 5.6% growth, followed by France with 3,230 (+2.4%).
"Sales of our long-running F Series, the F 700 GS and F 800 GS, also exceed last year's sales overall. Our new C 650 maxi scooters, launched at the turn of the year, are also fully on target," adds Heiner Faust, BMW Motorrad Head of Sales and Marketing.
The biggest growth was recorded in the European and Asian markets. Leading the charts on the Old Continent is Spain, with a whopping 39.2% increase in the number of bikes sold. Next come Great Britain, up 9.2%, and Italy, with a 6.4% increase. In Asia, China is spearheading BMW's growth, with the 853 units sold amounting to a massive 74.4% growth.
Like in the previous years and quarters, Germany retains its place as the biggest single national market. In Q1 2016, BMW sold 5,668 units in Germany, making up for a 5.6% growth, followed by France with 3,230 (+2.4%).
Seeing the R1200GS in the leading position is no surprise
BMW Motorrad reports that the R1200GS and R1200GS Adventure are still the best-selling bikes, with 11,391 units already gone. Surprisingly or not, next on the list comes the S1000RR superbike, albeit far behind the maxi enduro machines. 2,385 customers went home with an S1000RR, while slightly fewer opted for its sport-adventure version, the S1000XR (2,206 units)."Sales of our long-running F Series, the F 700 GS and F 800 GS, also exceed last year's sales overall. Our new C 650 maxi scooters, launched at the turn of the year, are also fully on target," adds Heiner Faust, BMW Motorrad Head of Sales and Marketing.
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