BMW Hosts Berlin Sustainability Summit
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The summit gathered some 200 guests from the government, science, industry and the media fields. The summit is, if you like, a warm-up for the upcoming Copenhagen climate change conference, to be held in the city from December 7 to 18.
Dr. Rajendra Pachauri, Nobel laureate and Chairman of the UN International Panel on Climate Change (IPCC), took advantage of his presence in Berlin to emphasize the importance of the upcoming conference.
"There is a real chance that Copenhagen can achieve a successful outcome for the world's climate, providing we get a binding commitment. Events like the BMW Group's sustainability summit demonstrate that industry too is now addressing the challenges of sustainability and climate change in a responsible way," he said.
BMW's summit was the perfect opportunity for BMW to showcase the all-electric MINI E to the guests, as a way to further advertise the 50 electric-drive MINI models on trial since June.
"The BMW Group was quick to realise that combining mobility with sustainability is one of the key challenges of the future. Between 1995 and 2008, we reduced our EU fleet-average emissions by more than 25%. And we are aiming to make a further 25% reduction, if not more, by 2020. To do that, however, we will need technologies like zero-emission electric drive," Harald Kruger, BMW member of the board added.
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