BMW Guggenheim Lab Begins World Tour
At the conclusion of the first cycle, in 2013, the Solomon R. Guggenheim Museum in New York will present a special exhibition of the findings of the BMW Guggenheim Lab’s inaugural three-city tour — to New York, Berlin, and Mumbai. The itineraries of the subsequent two-year cycles will be announced at a later date.
The inaugural BMW Guggenheim Lab is located at First Park, Houston at 2nd Avenue , a New York City Parks property, and is open free of charge until October 16.
“New York City has long been an urban laboratory for new ideas and innovative enterprises so we are pleased to host the inaugural BMW Guggenheim Lab experiment,” said Mayor Michael R. Bloomberg. “This creative project provides an important opportunity for New Yorkers to connect and share ideas, and we look forward to the conversations that will take place when the Lab travels around the world.”
A diverse range of more than 100 programs will address the theme for the BMW Guggenheim Lab’s first cycle, Confronting Comfort, exploring how urban environments can be made more responsive to people’s needs, how a balance can be found between notions of individual versus collective comfort, and how the urgent need for environmental and social responsibility can be met. Programs include Urbanology, a large-scale interactive group game that can be played both on-site and online, as well as workshops, experiments, discussions, screenings, and off-site tours.
“The world premiere of the global, six-year BMW Guggenheim Lab initiative is a true milestone for BMW, building upon our experience in both sustainability and cultural engagement,” said Harald Kruger, Member of the Board of Management BMW AG.