BMW Group View Launched on Social Media

After the BMW, MINI and BMW Motorrad brands increased in popularity among the Web 2.0 world users, the German manufacturer decided it was time to show its fans ideas and visions that go beyond specific brand profiles.

The BMW Group recently launched a “BMW Group View” profile on Facebook, along with a YouTube and a Twitter profile also under the same name.

The aim of the new BMW presence on social media platforms is to share ideas on a wide range of issues: visionary concept cars, efficient drive technologies, the future of individual mobility and the BMW Group’s successes in the field of sustainability, among others.

There is also going to be a new website launched soon for the BMW sustainability campaign “What’s next?”, as well as information on sustainability projects and “project i”, the BMW Group’s future mobility project, at the following address.

“With its new, expanded offering, the BMW Group is keeping up with the changing information and media needs of prospects, customers and the public today. The focus is on exchange within the society where real-time media play an increasingly important role,” a company statement reads.

project i has already received a good deal of attention worldwide thanks to the MINI E and the BMW Concept ActiveE, as well as the semi-electric powertrain of the BMW Vision EfficientDynamics concept car.

From 2010 on, the BMW plant in Landshut will boast the world’s first zero-emission foundry to use forming sand cores in production. The BMW plant will be completely retiring the equipment previously required to clean exhaust air in 2010.