BMW Group Announces Best October Sales Ever
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"Our vehicles continue to be in strong demand worldwide and once again we achieved record sales for the month of October. The BMW Group is well on its way to reaching its target of more than 1.6 million units and achieving an all-time high for sales in 2011. The new BMW 1 Series has had a successful start and we have had an excellent customer response to the new BMW 3 Series sedan, which will be launched worldwide on 11th February 2012. We are very confident that this new model will continue the success story of the BMW 3 Series," said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing.
The The MINI brand achieved a new sales record for October. Sales rose 16.2 percent to 23,839 units. In the year to the end of October, 232,056 units were sold, an increase of 23.3 percent. The MINI Countryman continued to report strong sales with 8,645 vehicles sold last month, which is 145 percent more than a year ago.
"When we launched the new MINI ten years ago, we created the premium small-car segment. Since then, we've been busy growing the MINI family. New additions to the line-up have propelled MINI to new sales records. And now with the new MINI Coupe and MINI Roadster, we fully expect MINI's momentum to continue," said Robertson.
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