BMW Gets Manufacturer Award at 2011 Fleet World Honours
“This award marks the pinnacle of achievement in an industry that is incredibly important to the UK economy. Fleets typically account for around one-half of all the cars sold in the UK and many of these are purchased by contract hire and leasing companies on behalf of their corporate clients. For this reason we asked the managing directors and operations directors of the UK’s top 20 leasing companies to nominate their choice of Fleet Manufacturer of the Year and BMW was a clear, almost unanimous winner,” Steve Moody, Fleet World Editor.
Since its launch last year, the new BMW 5-Seriese has been a hit with executive fleet customers. This popularity led to it taking home the crown for Best Executive Car for the second year in a row, due in part to its blend of quality, performance and efficiency.
Speaking after BMW’s successes at this year’s awards Stephen Chater, Corporate Operations Manager for BMW Group UK, said: “To win these awards means a lot to BMW. Not only do they recognise the developments in the product range but also the service and customer focus of the BMW Group corporate sales team, both of which have shown real benefits for fleet decision makers and company car drivers alike.”
“Is the 5 Series the most complete car in the world? Powerful yet efficient engines, elegant looks, an interior that would challenge most luxury cars in terms of comfort and quality, underpinned by a chassis that offers agility and refinement. To top it off, the 5 Series comes at a price its competitors struggle to match, while residuals are sky high too,” Steve Moody added.