BMW Fights Against Texting While Driving [Video]
text size: A- A+
As part of this national campaign, an television creative has debuted, illustrating the contradiction between being an overprotective parent and the carelessness of texting while driving.
The spot brings together images of an overly cautious father bathing his son with the added protection of water wings and goggles, and a mother obsessively putting hand sanitizer on her child's hands. However, the final scene pointing out how all of that can be undone in a second as a mother picks up her phone when a text message is received while her child is strapped into a car seat behind her.
It closes with a scene of another car racing toward them before the mother looks up and realizes what is about to happen. The screen cuts to black and displays the tagline, "Your Family's Safety is in Your Hands. When the Engine Starts, The Texting Stops."
"Distracted driving is an epidemic in America, and it has deadly consequences for thousands of people on our roads each year," said U.S. Transportation Secretary Ray LaHood. "Putting a stop to these needless deaths, as well as hundreds of thousands of injuries, will require everyone to take personal responsibility for safe driving. I am grateful to BMW for their efforts to raise public awareness about distracted driving and for urging drivers to put down their phones and focus on the road. I hope that other automakers will follow their lead."
UP NEXT: Volkswagen and APR Unveil 370HP Golf GTI Reifnitz Tip: navigate with ← and →
BMW cars we've tested
all testdrives →