BMW Drops 20 Percent in the US
"June sales were similar to the current weather in the Northeast - rainy but warm with some bright spots," Jim O'Donnell, PBMW of North America president said in a release. "The premium market continues to react to rational products. So, it's not surprising our best performing vehicles were the core BMW X5 and 3 Series."
The BMW brand sold 16,744 vehicles compared to 20,944 vehicles reported in the same month of 2008 (20.1 percent drop). MINI also experienced vertigo, as it recorded a drop of 21.2 percent, amounting to 4,105 vehicles (5,211 vehicles in June 2008).
"This month, we saw consumers coming back into dealerships in some metro areas like Boston, New York and Los Angeles and that's encouraging," Jim McDowell, MINI US vice president said. "The positive results in those three areas have helped to decouple MINI somewhat from the industry decline and we continue to outperform the market by a wide margin."
As for vehicles, the best performer in June was the 3 Series, which had the least drop: 12.9 percent. At the opposite end, the X3 was an all-out failure, registering a 69.8 percent dunk. On the MINI front, Cooper S Convertible was the star of the month, with a drop of "only' 15.7 percent, while the "black sheep of the family" was designated the Cooper S Hardtop, with a 23.2 percent drop.