Bentley SUV Chosen Over Sportscar Due to 911 Overlap
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So how did Bentley end up showing a really expensive Land Rover in Geneva instead of a successor to the sportscars of yesteryear. Well, CEO Wolfgang Duerheimer told Motor Trend that it’s because the sportscar would have been in Porsche 911 territory, and they didn’t want that.
Duerheimer says the small sportscar was the firm favorite with Bentley’s designers, as a model of the proposed design still resides outside outside their head of design’s office.
“In the end the SUV was a better idea. It sits above all its competition. The sports car would have had the Porsche 911 Turbo as opposition,” says Duerheimer.
The decision is obviously financially based, as they basically want to plug a gap in the model range. Bentley has shown itself extremely vulnerable to market oscillations and as such needs a stable model that will sell when the Continental isn’t.
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