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Audi Turning Le Mans into a Worldwide Live Experience

Audi is keen to bring the upcoming Le Mans 24 Hours race, which is scheduled to take place this weekend, to racing fans worldwide, with the company planning to use various channels on the web in order to achieve this.

When the race kicks off at 3pm on Saturday, the Audi Live Racing microsite will go online, offering 24-hour live stream with onboard footage of the carmaker’s three R 18 TDI racers.

Telemetry data of the respective vehicle such as speed, selected gear and position on the track will be available online. Every two hours the microsite will provide a summary of the race. On Twitter the five-time Le Mans winner Emanuele Pirro will contribute current information and assessments of how the race is developing,” a company statement reads.

The German carmaker has already been using Twitter and Facebook to offer brief info, images and videos from le Mans, since the Technical Scrutineering event on Monday. Here, you can find behind-the-scenes insights that make you feel that you’re a part of the action.

In addition to that, TV channels will air complete reports from the event, promising to offer an explosion of information.

Audi.tv is airing extensive reports from Le Mans as well − and TV coverage of the world’s most important race will be more comprehensive than ever before. Eurosport is broadcasting a total of 40 hours live from Le Mans, with non-stop coverage of the race on its two channels, Eurosport 1 and 2. The programme of SPEED TV in the USA is similarly extensive,” stated the press release.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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