Audi to Decide on Ducati Acquisition Today
This is Audi’s way to challenge BMW’s motorcycle division, which has been in the business so long they used to make bikes for the German wehrmacht during the Second World War.
However, BMW Motorrad is a 100% German brand, and they have that famous shaft drive that sets them apart in the business.
“Ducati is one of the finest machines you can buy but strategically it’s insignificant for Volkswagen,” said Christoph Stuermer, an analyst for HIS, a German firm. “Its revenue is more than Lamborghini’s and Bugatti’s combined, but to the automotive operations, it’s a mere accessory.”
Story via Automotive News Europe