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14th of April 2009 | 11:55 GMT | Alina Dumitrache
Audi Takes Quick Chess Lessons from BMW
STORY HIGHLIGHTS:
- Billboard battle Audi vs BMW
- Audi asks for it: Your move, BMW!
- BMW gives it to Audi: "Checkmate!"
![Click to enlarge [Audi vs BMW]](http://www.autoevolution.com/images/news/audi-takes-quick-chess-lessons-from-bmw-thumb-5792_1.jpg) |
| Audi vs BMW |
Audi challenged BMW to a chess game which ended up faster then they probably thought. After putting up billboards in order to promote the new Audi A4, that had "Your move, BMW" written next to it, BMW crushed it with only one strike: "Checkmate", strengthened with an image of the M3. Now that was fast ... If this were a computer game, Audi would have been probably flashed with a message like "Game Over!".
We still have to wait for Subaru's reply though, before proclaiming this a game, set, match for BMW. As you all probably remember, in 2006, these were three of the finalists from the International Advertiser Bitch Slapping Awards (IABSA). Only then, BMW was starting the fight, congratulating Audi for winning the South African Car of the Year award. If you ask yourself how could have this been a hit for Audi, then here you have the answer: the congrats were signed "From the Winner of World Car of the Year 2006".
![Click to enlarge [Your move, BMW!]](http://www.autoevolution.com/images/news/audi-takes-quick-chess-lessons-from-bmw-thumb-5792_2.jpg) |
| Your move, BMW! |
When everybody thought it couldn't get worse than that, Subaru kicks the two prestigious automakers in the muffler, with genius headline: "Well done to Audi and BMW for winning the beauty contest. From the winner of the 2006 International Engine of the Year."
So keeping the scoreboard updated, the competition is tight: Subaru – 1, BMW – 1, Audi – 0. Anybody else want to play along?
BMW billboard from Juggernaut Advertising on Vimeo.
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15.04.2009 | 23:55 GMT
Really though.. "From the Winner of Six Consecutive Le Mans 24 Hour Races 2000 ? 2006". Anyone notice they started winning after BMW left the series? Its not really to have a podium finish for the brand when the whole class is full of Audi's. And what about last year at the 12 hours of Sebring? A lower class Porsche won the race..
BMW is the Ultimate Driving Machine. Not a Glamorized VW (which btw is the fisher price of German cars, of course excluding Porsche where they actually give some love).
16.04.2009 | 23:42 GMT
And how many times have BMW won Le Mans? Twice to be precise (in '95 with a BMW V12 powered McLaren F1 GTR and in '99 with the V12 LMR). A whole class full of Audis? Have you ever watched Le Mans in the last couple of years? Peugeot, Pescarolo & Rollcentre Racing doesn't ring a bell? Still the record is on Porsche's name: 16!
Audi a glamourized VW? All technical innovations that VW uses are Audi's R&D work: AWD, TDI, ... And even then i still wouldn't call VW the fisher price of German cars: let that be Opel (fits just right realizing that they are almost completely made up of GM parts)
I am not dissing on BMW (I'm a fan of all pure german cars: Porsche, BMW, Audi, MB & VW), but just wanted to point out some facts. Concerning touring car competition records, BMW is still the brand to beat.
Small detail: the ad company made a mistake. In 2003 a Bentley Speed 8 won Le Mans (which actually was completely based on the Audi R8 Le Mans car of the previous year).